C4D is communication that aims to empower 'the weak' and influence 'the powerful'. Whatever the medium - rural radio, mobile telephony, the internet, video, speech, performance or the published word - C4D is communication that brings about positive social change.

Whatever the project or programme - C4D is about the sharing of knowledge and information through dialogue and participation. Under-represented groups can become actively involved in policy-development and decision-making through improved knowledge sharing.

Now that digital communication technology is making information and communication increasingly accessible and affordable at grass-roots level, remote rural populations and impoverished urban dwellers are better equipped than ever before with the tools to express their own development priorities.

Our C4D work always requires different approaches but we follow these general guidelines :

- Recognise communication as primarily a social process - Consider the needs and abilities of all stakeholders - Include all participants - Reach a common understanding with those concerned - Find a basis for concerted action - Always remain results driven.

Please see the lower left menu for more information about our work and the services we provide.