Tanzanians, Freddie Mumbuli and Bahat Tweve now seek out deals using a mobile2mobile trading platform for farmers and traders. It's a sophisticated online database of market intelligence, the largest and most advanced market information platform in Africa. Buyers from all over the world place orders on the database allowing local farmers to better plan what to grow and to whom, where and when to sell. All of which is helping poor rural farmers to cope with rising food prices.