The global rise in food prices is having a devastating effect on the rural poor in developing countries. This report features an isolated community in Tanzania called Qash and illustrates what can happen when smallholder farmers get access to both credit and storage facilities for their grains. The video tells the story of one woman, Maimuna Ikango, who stores her grains and then finds an innovative way to invest her profits in the World Cup, thanks to a government assisted Warehouse Receipt System